Very Good Coffee

When we talk about iconic coffee brands in America, Folgers Coffee inevitably comes to mind, invoking images of steaming mugs on crisp mornings and the familiar scent of brewing coffee wafting through homes. But how did this beloved brand come to be a staple in American households? Folgers’ journey from a modest beginning to becoming a coffee giant is a tale of innovation, resilience, and a dedication to quality.

The story of Folgers Coffee begins in the mid-19th century, a time when the United States was undergoing significant transformation. The California Gold Rush was in full swing, drawing people from across the country in search of fortune and new opportunities. Among these was a young man named James A. Folger, whose journey would soon intertwine fatefully with the world of coffee.

James A. Folger was born in 1835 in Nantucket, Massachusetts, into a family deeply affected by the economic downturn following the Panic of 1837. In 1850, when James was just 15 years old, he and his two older brothers embarked on a journey to California, seeking prosperity amidst the Gold Rush. However, it was not gold that brought James fortune, but coffee.

James landed a job with The Pioneer Steam Coffee and Spice Mills in San Francisco, owned by a man named William H. Bovee. At the time, coffee beans were purchased raw and individuals had to roast and grind them at home. Bovee had a novel idea: to roast and grind coffee for customers, sparing them the labor-intensive task. This innovation marked a significant shift in how coffee was consumed and laid the groundwork for the modern coffee industry.

James proved to be an industrious worker, quickly earning the trust and respect of Bovee. Within a few years, he was made a full partner in the business. In 1865, James Folger bought out the other partners, becoming the sole owner of the company. He renamed it J.A. Folger & Co., marking the beginning of a new era.

Under James’s leadership, the company thrived, primarily because of his commitment to quality. He traveled extensively, selecting only the highest quality coffee beans, which he ensured were roasted to perfection. This dedication paid off as the reputation of Folgers Coffee grew, becoming synonymous with quality and flavor.

After James A. Folger passed away in 1889, his son, James A. Folger II, took over the company. The younger Folger shared his father’s commitment to quality and innovation. He introduced advertising campaigns to promote the brand, a relatively novel concept at the time. This savvy marketing, combined with the company’s commitment to quality, further cemented Folgers’ place in the coffee market.

Perhaps one of the most significant moments in Folgers Coffee history came in the 20th century with the creation of its iconic slogan, “The Best Part of Wakin’ Up is Folgers in Your Cup.” Introduced in the 1980s, this catchy jingle resonated with consumers and became one of the most recognized advertising slogans in the country. It encapsulated the sense of comfort and reliability that the brand had come to represent.

Folgers continued to thrive and expand throughout the 20th century. In 1963, it was acquired by Procter & Gamble, which helped to further grow the brand’s presence both nationally and globally. The acquisition allowed Folgers to leverage Procter & Gamble’s extensive distribution network, bringing their beloved coffee to even more households.

In 2008, Folgers was sold to The J.M. Smucker Company, another family-run business known for its commitment to quality. Under the Smucker’s umbrella, Folgers has continued to evolve, embracing sustainability initiatives and expanding its product line to meet the changing tastes and preferences of coffee drinkers.

Today, Folgers offers a wide range of coffee products, from traditional ground coffee to single-serve pods, catering to a diverse audience of coffee enthusiasts. Despite its growth and evolution, the brand has remained true to its roots, consistently prioritizing quality and flavor. This dedication is evident in every cup of Folgers coffee, a testament to the legacy of its founder, James A. Folger.

The history of Folgers Coffee is more than just a story of business success; it is a narrative woven into the fabric of American culture. From its humble beginnings during the Gold Rush to becoming a household name, Folgers has been present through decades of change, comforting generations with its rich aroma and flavor. As we sip on our morning brew, we partake in a rich tradition that has been carefully crafted over more than a century.

As we look to the future, Folgers continues to innovate and adapt, all while maintaining the quality and flavor that have made it a beloved brand. Whether you’re starting your day with a steaming cup or enjoying an afternoon pick-me-up, Folgers promises to deliver the same comforting experience it has for over 150 years. Indeed, the best part of waking up is still Folgers in your cup.